A dynamic and elegant website redesign for the oldest biomedical research institute in the United States, representing an expansion of their visual identity with a unified design language established through unique interactions and transitions.
Custom navigation transitions
project overview
I helped launch the new Rockefeller University website while at C&G Partners. The updated web presence provides clear-cut pathways into their online content, striking a balance between the client’s business goals and advocating for the user. It represents an expansion of their visual identity by establishing a unified design language through unique interactions and transitions. (Scroll down to view some of the key interactions we implemented)
my role
As the UX designer, I acted as the common thread between the creative vision and the technical expertise of project execution. I worked on the desktop and mobile versions of the design, restructuring their information architecture, leveraged user feedback and data to drive design decisions, established visual and interactive touch points across the website, and worked directly with the front and back end developers to establish a user-friendly CMS for content editors.
Homepage details
Customizable calendar of events with filters
Hover details and expanding menus